How to Price Sublimation Products & Create Profitable Seasonal Bundles in Canada

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Written By

Elena, Founder of WestCoastCraft

Elena is an Indigenous entrepreneur from Odanak and founder of Craftera Wholesale (WestCoastCraft). With 2+ years of experience supplying sublimation blanks to Canadian crafters, she's helped over 1,000 happy customers build successful craft businesses. Based in Langley, BC, Elena is passionate about supporting the Canadian crafting community with quality products and expert guidance.

About WestCoastCraft

If you're a Canadian crafter or small business owner selling custom tumblers, mugs, shirts, or giftables, one of the biggest challenges is figuring out how to price your products — especially when costs like shipping, packaging, and materials add up.

In this post, we’ll walk you through:

  • ✅ How to price your sublimation products for profit

  • 🎁 Easy-to-make seasonal bundles that increase order size

  • 📥 A link to our free profit calculator for Canadian sellers

💰 How to Price Your Sublimation Products (the Right Way)

Start by factoring in all your costs:

  • Product cost (e.g. 20 oz tumbler: $3.50)

  • Shipping (average $12/order in Canada)

  • Packaging materials

  • Design time and labor

  • Marketplace or payment fees (Shopify, Etsy, etc.)

A solid pricing formula:

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Retail Price = (Total Cost × 2.5 to 3.5) → Adjust for perceived value and target market

Example:

  • Tumbler cost: $3.50

  • Shipping: $12 (split over 2 items) = $6

  • Packaging: $1

  • Total = $10.50

  • Retail price = $28–$35

✅ You profit $17.50–$24.50 per tumbler sold.

🧮 Free Tool: Profit Calculator (Canada Edition)

We’ve created a simple Excel calculator that helps you plug in your numbers and instantly see:

  • Total cost per order

  • Profit per unit

  • Profit margin %

🎁 Download the Profit Calculator
Format: Excel or Google Sheets-compatible

🎁 Seasonal Sublimation Bundle Ideas That Sell

Bundles increase your average order value and make gift-buying easier for customers. Here are high-converting bundle ideas using products from WestCoastCraft.ca:

🎄 Christmas Gift Bundle

  • 15 oz Sublimation Mug

  • MDF Ornament

  • Matching coaster
    💡 Target price: $35–$40

👉 Shop Ornaments
👉 Shop 15 oz Mugs

🍼 Baby Shower Bundle

  • Baby onesie

  • Acrylic photo frame

  • Customized bib
    💡 Target price: $45–$50

👉 Shop Onesies
👉 Shop Acrylic Frames

❤️ Valentine’s Couple Bundle

  • Matching mugs

  • Heart-shaped ornament

  • Personalized keychains
    💡 Target price: $40–$55

👉 Shop Two-Tone Mugs
👉 Shop Keychains

🛍️ Bundle Tips for Profit

  • Offer bundle discounts: “Save $5 when you buy the set!”

  • Use attractive packaging (kraft boxes, tissue paper, sticker seals)

  • Promote early with urgency: “Limited Valentine’s Bundles – Shipping from Canada!”

🚀 Ready to Boost Sales?

Whether you’re a market vendor, Etsy seller, or launching your Shopify store, pricing smart and bundling effectively are key to your success.

👉 Browse All Sublimation Blanks
👉 Explore Seasonal Craft Supplies

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